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Archive for 2. April 2010

Green Washing is Alive and At It Again

It’s been awhile since I’ve posted as I’ve been working diligently on a manuscript for a book I am writing. It’s about time I got back here.

  • While watching The Jim Leher Report on PBS today I saw an ad for Earth Grains. I went to the website and made a discovery, as I had suspected I would - that there is some Green Washing going on.  Yes, of course the Sara Lee bread products are made from grains grown on the earth but as you will see if you read the article here, http://industry.bnet.com/food/10001539/sara-lees-earthgrains-smack-down-why-greenwashing-is-hard-to-get-away-with/the company is trying to make us believe that somehow applying the usual chemicals and fertilizers to soil that is being depleted and polluted by these processes is somehow Green, that is, good for the environment, us and is sustainable.
  • I hoped for the best while I expected to find the worst. Unfortunately, there was nothing at the earthgrains site that talked about using natural ecologically sound practices or refraining from using genetically modified seed for growing. The genetically modified seed alone angers me. Who wants to eat food which has the herbicides and pesticides genetically implanted in it. It’s just nuts!
  • And of course, it’s the way it is these days with industrial foods. So check it out and learn that these breads are no better than others made the usual way. They are not even local.
  • If all things are equal, meaning that the crop or food product is produced the usual way, with no consideration for natural organic methods, or the growers don’t use heritage seeds that aren’t genetically contaminated with pesticides and herbicides,  then at least I prefer to buy locally, helping the local economy where I live, and eating food that at least doesn’t have as many chemicals because it doesn’t need to be preserved for storing and shipping until it finally gets to the dining room table.

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